Founded: 2023
Origin: India
Character: elegant · classic · rich · modern · woody

Founder: Sahil Gupta, Sarthak Gupta

Reinvented

Reinvented combines contemporary niche perfumery with artistic creativity and modern design. Exceptional ingredients, emotional inspiration and a distinctive creative vision define the identity of the hous

The Story

Founded in 2023 by Sahil and Sarthak Gupta, Reinvented was created to reinterpret traditional perfumery through a contemporary creative perspective. The house focuses on individuality, emotional storytelling and the combination of refined craftsmanship with modern fragrance design, giving each collection its own distinctive identity.

The Signature

The brand is defined by creativity, innovation and the use of high-quality ingredients. Working with experienced perfumers, it creates fragrances that combine classical craftsmanship with contemporary ideas. Clean design, carefully selected materials and an artistic approach give every composition a distinctive character appreciated by lovers of refined niche perfumery.

The Fragrance Style

The fragrances unfold gracefully, gradually revealing layered depth and character. They create an atmosphere of modern elegance and individuality, appealing to those who appreciate expressive compositions with a creative signature. Suitable for everyday wear as well as special occasions, they leave a refined and authentic impression.

All Reinvented fragrances

10 fragrances

Beauty Arc Recommendation

Our Top 5 from Reinvented

Discover exceptional fragrances, handpicked by our team in Cologne. Each one is unique—all united by the highest quality and character.

DISCOVER NOW →

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SACRED BOND Extrait de Parfum

Floral Oriental Sweet Gourmand Citrus

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LUCID DREAM Extrait de Parfum

Woody Fruity Floral Oriental Spicy

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PHEROMONES Extrait de Parfum

Spicy Oriental Floral Resinous Woody

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ENIGMATIC AURA LIMITED EDITION Extrait de Parfum

Oriental Woody Sweet Powdery Creamy

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EPIPHANY Extrait de Parfum

Spicy Citrus Oriental Floral Woody

Halloween Pick

The Halloween Edit

Scents forAfter dark

Dark, mysterious fragrances chosen for those who dare to be unforgettable.

Shop edit Reveal my scent

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ODE TO PSYCHE LIMITED EDITION Extrait de Parfum

Woody Aromatic Earthy Oriental Green

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AETHER AURA Extrait de Parfum

Citrus Spicy Fruity Oriental Aromatic

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EUREKA Extrait de Parfum

Oriental Spicy Resinous Woody Green

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ETHEREAL SOUL Extrait de Parfum

Fruity Floral Citrus Powdery Fresh

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ILLUSION Extrait de Parfum

Oriental Woody Spicy Sweet Gourmand

Why Beauty Arc

A NICHE HOUSE, NOT A DRUGSTORE SHELF

We curate rare and original fragrances from the world’s most coveted houses — every order ships free, with samples to try before you commit. No fakes, ever.

ABOUT US