Founded: 2023
Origin: India
Character: elegant · classic · rich · modern · woody

Founder: Sahil Gupta, Sarthak Gupta

Reinvented

Reinvented combines contemporary niche perfumery with artistic creativity and modern design. Exceptional ingredients, emotional inspiration and a distinctive creative vision define the identity of the hous

The Story

Founded in 2023 by Sahil and Sarthak Gupta, Reinvented was created to reinterpret traditional perfumery through a contemporary creative perspective. The house focuses on individuality, emotional storytelling and the combination of refined craftsmanship with modern fragrance design, giving each collection its own distinctive identity.

The Signature

The brand is defined by creativity, innovation and the use of high-quality ingredients. Working with experienced perfumers, it creates fragrances that combine classical craftsmanship with contemporary ideas. Clean design, carefully selected materials and an artistic approach give every composition a distinctive character appreciated by lovers of refined niche perfumery.

The Fragrance Style

The fragrances unfold gracefully, gradually revealing layered depth and character. They create an atmosphere of modern elegance and individuality, appealing to those who appreciate expressive compositions with a creative signature. Suitable for everyday wear as well as special occasions, they leave a refined and authentic impression.

All Reinvented fragrances

10 fragrances

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SACRED BOND Extrait de Parfum

Gourmand Floral Sweet Spicy

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ENIGMATIC AURA LIMITED EDITION Extrait de Parfum

Woody Resinous Gourmand Sweet

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EPIPHANY Extrait de Parfum

Woody Spicy Sweet Resinous

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ODE TO PSYCHE LIMITED EDITION Extrait de Parfum

Woody Spicy Resinous Sweet

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AETHER AURA Extrait de Parfum

Fruity Fresh Aromatic Woody

BEAUTY ARC NOTE

We curate fragrances that stand apart — distinctive compositions crafted by the world's most respected perfume houses, chosen for their originality, quality, and unforgettable character.

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EUREKA Extrait de Parfum

Spicy Woody Resinous

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LUCID DREAM Extrait de Parfum

Woody Spicy Fruity

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PHEROMONES Extrait de Parfum

Woody Spicy Animalic

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ETHEREAL SOUL Extrait de Parfum

Fruity Woody Spicy Resinous

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ILLUSION Extrait de Parfum

Fruity Woody Spicy Resinous

Why Beauty Arc

A NICHE HOUSE, NOT A DRUGSTORE SHELF

We curate rare and original fragrances from the world’s most coveted houses — every order ships free, with samples to try before you commit. No fakes, ever.

ABOUT US

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