Ibrahim Al-Zoubi is one of the most compelling voices in contemporary niche perfumery. Born in Syria and later relocating to Sweden, he brings together two distinct olfactory worlds: the rich, spicy heritage of the Middle East and the clean, refined aesthetic of Scandinavian design. After more than three decades in the global fragrance industry, he founded his own brand, Pana Dora, in 2019.

His creations reinterpret Swedish landscapes through an oriental lens. Forests, lakes, and seasonal shifts are translated into warm, layered compositions that feel both familiar and exotic. Al-Zoubi is especially known for redefining traditional materials like oud, making them softer and more approachable while preserving their depth and luxury.

His creative process involves extensive travel and the sourcing of rare ingredients, allowing him to craft fragrances that combine emotional storytelling with technical excellence.

Al-Zoubi’s portfolio reflects both versatility and a consistent signature of refined oriental elegance. Oud Republic highlights his approach to traditional materials, presenting a smooth oud balanced with rose and balsamic notes.

With Dux Orientis, he pushes boundaries by blending aquatic and fruity accords—such as melon and seaweed—with oud, creating a unique olfactory experience. Imperial Wood showcases a gourmand oriental direction, pairing cocoa with agarwood for a warm and distinctive composition.

His fragrances are driven by storytelling as much as by composition. Creations like Forever Love and Moonlight evoke landscapes, memories, and emotions, acting as cultural bridges between East and North.

Through Pana Dora, Ibrahim Al-Zoubi has established himself as a perfumer who honors tradition while embracing innovation, redefining oriental perfumery for a global audience.