{"title":"Mathilde Bijaoui","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:aadeba31-eb7a-4734-bdc5-13f37b3817b3-24\" data-testid=\"conversation-turn-50\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"a9bcc38f-7535-4696-8ec0-4aad5ebf4719\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-start=\"62\" data-end=\"482\"\u003e\n\u003cstrong data-start=\"62\" data-end=\"109\"\u003eFrom Parisian Markets to Global Recognition\u003c\/strong\u003e\u003cbr data-start=\"109\" data-end=\"112\"\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"62\" data-end=\"482\"\u003eMathilde Bijaoui’s journey into perfumery began in the vibrant markets of Paris, where her father—a music producer with a passion for cooking—introduced her to the world of spices and aromas. These early sensory experiences, combined with her North African and French heritage, shaped a distinctive creative perspective that would later influence contemporary perfumery.\u003c\/p\u003e\n\u003cp data-start=\"484\" data-end=\"934\"\u003eA defining moment came at the age of thirteen during a visit to the Osmothèque in Versailles, where she discovered that perfumery could be a profession. This realization led her to study chemistry and eventually train at ISIPCA, one of the most prestigious perfumery schools. There, under the guidance of renowned perfumers such as Catherine Bru and Antoine Lie, she developed essential techniques that became the foundation of her creative approach.\u003c\/p\u003e\n\u003cp data-start=\"936\" data-end=\"1305\"\u003eIn 2004, Bijaoui joined MANE, initially working in Bar-sur-Loup near Grasse before moving to the company’s creative studio in Paris. In 2022, her career took her to New York, where she continues to explore new olfactory territories. Her approach is deeply intuitive—she often associates scents with colors and draws inspiration from food, art, and cultural experiences.\u003c\/p\u003e\n\u003cp data-start=\"1307\" data-end=\"1695\"\u003eHer signature style blends precision with bold creativity. Bijaoui views perfumery as a language through which artistic ideas are translated into scent. Through innovative technologies like Jungle Essence™, she creates unexpected olfactory profiles from ingredients such as fig or even caviar-like notes, contributing to new fragrance families that blur the line between sweet and savory.\u003c\/p\u003e\n\u003ch2 data-start=\"1697\" data-end=\"2111\"\u003e\n\u003cstrong data-start=\"1697\" data-end=\"1737\"\u003eIconic Creations and Industry Impact\u003c\/strong\u003e\u003cbr data-start=\"1737\" data-end=\"1740\"\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"1697\" data-end=\"2111\"\u003eBijaoui’s portfolio spans both niche and designer brands, including Etat Libre d’Orange, Jo Malone London, Giorgio Armani, and BDK Parfums. One of her standout creations is \u003cem data-start=\"1913\" data-end=\"1924\"\u003eLike This\u003c\/em\u003e, developed in collaboration with Tilda Swinton. Inspired by the color orange, the fragrance reflects her synesthetic approach and earned the Specialists Prize at the FiFi Awards in 2011.\u003c\/p\u003e\n\u003cp data-start=\"2113\" data-end=\"2373\"\u003eWith \u003cem data-start=\"2118\" data-end=\"2131\"\u003eFrustration\u003c\/em\u003e, she showcases her mastery of gourmand complexity. The fragrance combines warm spices, rum, and vanilla with deeper notes like vetiver and chestnut wood, creating a composition that captures both nostalgic comfort and refined sophistication.\u003c\/p\u003e\n\u003cp data-start=\"2375\" data-end=\"2625\"\u003eHer work on \u003cem data-start=\"2387\" data-end=\"2402\"\u003eMyrrh \u0026amp; Tonka\u003c\/em\u003e for Jo Malone London and the \u003cem data-start=\"2432\" data-end=\"2446\"\u003eGris Charnel\u003c\/em\u003e line for BDK Parfums highlights her versatility across olfactory families. She has a unique ability to make complex compositions feel accessible while maintaining artistic depth.\u003c\/p\u003e\n\u003cp data-start=\"2627\" data-end=\"2919\"\u003eBeyond her creative output, Bijaoui is also committed to the emotional and human side of perfumery. She leads olfactory workshops for cancer patients, using scent as a tool to reconnect with well-being. Additionally, she mentors emerging perfumers, supporting the next generation within MANE.\u003c\/p\u003e\n\u003cp data-start=\"2921\" data-end=\"3134\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eMathilde Bijaoui represents a modern, forward-thinking approach to perfumery—one that seamlessly blends innovation, tradition, and emotional resonance, leaving a lasting impact on the evolving fragrance landscape.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/0542\/3448\/collections\/bijaoui_bw2.png?v=1774949637","url":"https:\/\/www.beautyarc.de\/en\/collections\/mathilde-bijaoui.oembed","provider":"Beauty Arc","version":"1.0","type":"link"}