{"title":"Euan McCall","description":"\u003ch2 data-start=\"75\" data-end=\"131\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"80\" data-end=\"131\"\u003eFrom Highland Inspiration to Global Recognition\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"133\" data-end=\"611\"\u003eEuan McCall is regarded as a pioneer of contemporary perfumery and has played a key role in establishing Scotland as a visible force in the global fragrance industry. His connection to perfumery began in childhood, shaped by his grandparents’ horticultural business and his grandmother’s passion for perfume. A trip to Grasse at the age of eight further strengthened his ambition to become a perfumer, even though there were few clear career paths in this field within Scotland.\u003c\/p\u003e\n\u003cp data-start=\"613\" data-end=\"1156\"\u003eMcCall developed his path into perfumery largely in an autodidactic way. He actively sought out exchange with experienced perfumers, receiving informal training from a Highland-based perfumer and early mentorship from Dr. George Dodd, an Irish perfumer and biochemist. In 2009, he founded Jorum Laboratories, offering international formulation and consultancy services. After nearly a decade of experience and collaborations with brands such as Neandertal and Senyokô, he co-founded Jorum Studio in 2019 together with his partner Chloe Mullen.\u003c\/p\u003e\n\u003cp data-start=\"1158\" data-end=\"1634\"\u003eHis creative philosophy is centered on creating new olfactory landscapes through the innovative use of high-quality raw materials. McCall describes his fragrances as “dreams brought to life through the combination of aromatic materials,” aiming to evoke emotion and deliver an intangible sense of joy. His approach is calm and analytical, involving extensive research, visual concept development, and a deliberately slow creative process that allows ideas to evolve naturally.\u003c\/p\u003e\n\u003ch2 data-start=\"1641\" data-end=\"1706\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1646\" data-end=\"1706\"\u003eScottish Odyssey: Capturing the Wild Beauty in Fragrance\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1708\" data-end=\"2153\"\u003eWith his signature collection \u003cem data-start=\"1738\" data-end=\"1756\"\u003eScottish Odyssey\u003c\/em\u003e, McCall expresses his contemporary, impressionistic approach to perfumery. Each composition is inspired by specific locations and stories from Scotland, translating the raw beauty of the Highlands into olfactory experiences. \u003cem data-start=\"1982\" data-end=\"1993\"\u003eFirewater\u003c\/em\u003e captures the atmosphere of a beach fire at the Corryvreckan whirlpool, combining smoky peat with citrus-charred nuances and marine elements such as sugar kelp.\u003c\/p\u003e\n\u003cp data-start=\"2155\" data-end=\"2666\"\u003e\u003cem data-start=\"2155\" data-end=\"2166\"\u003eGorseland\u003c\/em\u003e presents a sunlit interpretation of the Salisbury Crags in Edinburgh, where bright yellow gorse blossoms emerge from the rugged landscape. The fragrance opens with fresh apple and chamomile, developing into a multifaceted composition of yellow florals and botanical notes such as pineapple chamomile and elderflower. \u003cem data-start=\"2484\" data-end=\"2499\"\u003eHealing Berry\u003c\/em\u003e, in contrast, explores the valley of Strathmore, blending wild Scottish berries into a tannic, sweet-bitter composition that balances themes of healing and intensity.\u003c\/p\u003e\n\u003cp data-start=\"2668\" data-end=\"3067\"\u003eMcCall’s technical precision is also evident in creations such as \u003cem data-start=\"2734\" data-end=\"2746\"\u003eSpiritcask\u003c\/em\u003e, which evokes Glasgow’s Queen’s Dock through alcoholic nuances of whisky lactone, cognac, and rum, balanced with vanilla and oakwood. His ability to incorporate rare ingredients such as beardtongue, zdravetz, and kush highlights his commitment to working with exceptional raw materials while pushing creative boundaries.\u003c\/p\u003e\n\u003cp data-start=\"3069\" data-end=\"3450\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eJorum Studio’s fully in-house production process—from formulation to manufacturing—reflects McCall’s artisanal philosophy. Through his work, he has established Scotland as a serious player in niche perfumery. While the brand continues to expand internationally, it remains rooted in its authentic Scottish identity and its dedication to innovative, high-quality fragrance creation.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/0542\/3448\/collections\/euanmccall-metalmagazine-1.jpg?v=1774695408","url":"https:\/\/www.beautyarc.de\/en\/collections\/euan-mccall.oembed","provider":"Beauty Arc","version":"1.0","type":"link"}