{"title":"27 87","description":"\u003ch2 data-start=\"3128\" data-end=\"3193\"\u003e\u003cstrong data-start=\"3128\" data-end=\"3193\"\u003eThe Story of 27 87 – Perfumery Inspired by the Present Moment\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3195\" data-end=\"3537\"\u003e27 87 was founded by Romy Kowalewski, who set out to redefine perfumery with a modern and artistic approach. Originally from Berlin, she moved to Barcelona, where she discovered her passion for fragrance and eventually created her own brand. The name “27 87” comes from her birth date and is reflected in the brand’s distinctive bottle sizes.\u003c\/p\u003e\n\u003cp data-start=\"3539\" data-end=\"3888\"\u003eAt the heart of the brand lies the idea of fragrance as an expression of the present moment. Guided by the motto “No Scent Like the Present,” 27 87 challenges traditional perfumery by focusing on immediacy, individuality, and contemporary emotions. The compositions are experimental, unconventional, and designed to be experienced in a personal way.\u003c\/p\u003e\n\u003cp data-start=\"3890\" data-end=\"4219\"\u003eBarcelona plays a key role in shaping the brand’s identity. The city’s creative energy, cultural diversity, and artistic heritage are reflected in every fragrance. 27 87 collaborates with local artisans and combines high-quality ingredients with innovative concepts, creating a unique balance between craftsmanship and modernity.\u003c\/p\u003e\n\u003cp data-start=\"4221\" data-end=\"4422\"\u003eThe minimalist bottle design reinforces this philosophy—clean, simple, and focused on essentials. 27 87 represents a new wave of niche perfumery that blends art, emotion, and the spirit of the present.\u003c\/p\u003e\n\u003ch2 data-start=\"4424\" data-end=\"4487\"\u003e\u003cstrong data-start=\"4424\" data-end=\"4487\"\u003e27 87 Signature Fragrances – From Genetic Bliss to #Hashtag\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"4489\" data-end=\"4752\"\u003eThe fragrance collection of 27 87 is defined by creativity and experimentation, exploring different moods and perspectives. \u003cem data-start=\"4613\" data-end=\"4628\"\u003eGenetic Bliss\u003c\/em\u003e is one of the brand’s most iconic creations, built around a molecular structure that adapts uniquely to each wearer’s skin.\u003c\/p\u003e\n\u003cp data-start=\"4754\" data-end=\"4916\"\u003e\u003cem data-start=\"4754\" data-end=\"4764\"\u003e#Hashtag\u003c\/em\u003e captures the essence of the digital age with a distinctive blend of incense, cedarwood, and metallic notes, resulting in a modern and futuristic scent.\u003c\/p\u003e\n\u003cp data-start=\"4918\" data-end=\"5153\"\u003e\u003cem data-start=\"4918\" data-end=\"4931\"\u003eWandervogel\u003c\/em\u003e evokes freedom and exploration, combining green, aromatic, and marine accords into a fresh and dynamic composition. \u003cem data-start=\"5048\" data-end=\"5065\"\u003eElixir de Bombe\u003c\/em\u003e presents a more intense and provocative side, featuring plum, vanilla, and spicy notes.\u003c\/p\u003e\n\u003cp data-start=\"5155\" data-end=\"5328\"\u003eOther standout creations such as \u003cem data-start=\"5188\" data-end=\"5196\"\u003eHamaca\u003c\/em\u003e reflect the relaxed atmosphere of a beach escape, while \u003cem data-start=\"5253\" data-end=\"5260\"\u003eSonar\u003c\/em\u003e interprets the energy of a live concert through unexpected accords.\u003c\/p\u003e\n\u003cp data-start=\"5330\" data-end=\"5585\"\u003eThese fragrances embody the DNA of 27 87: modern creativity, experimental thinking, and a strong connection to the present moment. Many of these creations are also available as samples, allowing you to explore them before committing to a full-size bottle.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/0542\/3448\/collections\/brands2787barcelona.png?v=1774627797","url":"https:\/\/www.beautyarc.de\/en\/collections\/27-87.oembed","provider":"Beauty Arc","version":"1.0","type":"link"}