{"title":"Pia Long","description":"\u003ch2 data-start=\"3133\" data-end=\"3180\"\u003e\u003cstrong data-start=\"3133\" data-end=\"3180\"\u003eFrom Helsinki to Contemporary Fragrance Art\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3182\" data-end=\"3471\"\u003ePia Long’s journey into perfumery is far from traditional. Born in Helsinki, she initially planned to become an interpreter, but her fascination with fragrance began early on. As a teenager, she worked behind a perfume counter, where she first discovered the power and creativity of scent.\u003c\/p\u003e\n\u003cp data-start=\"3473\" data-end=\"3806\"\u003eAfter moving to the UK, she studied at the London College of Fashion, specializing in makeup for film, television, and theatre. This background in visual storytelling later became a defining influence on her approach to perfumery. Her studies in cosmetic science further sparked her interest in creating beauty products from scratch.\u003c\/p\u003e\n\u003cp data-start=\"3808\" data-end=\"4164\"\u003eRather than attending a traditional perfumery school, Long built her expertise through years of hands-on experience, mentoring, and self-directed learning. Her seven years as a Junior Perfumer at Lush were particularly formative. In 2016, she co-founded Olfiction with Nick Gilbert, a fragrance consultancy working closely with Accords \u0026amp; Parfums in Grasse.\u003c\/p\u003e\n\u003cp data-start=\"4166\" data-end=\"4512\"\u003eHer creative philosophy is rooted in “magical realism”—crafting hyper-realistic accords and blending them with imaginative, unexpected elements. She approaches perfumery like storytelling, constructing scents as scenes that come together to form a complete narrative. The result is immersive fragrances that invite the wearer into sensory worlds.\u003c\/p\u003e\n\u003ch2 data-start=\"4514\" data-end=\"4549\"\u003e\u003cstrong data-start=\"4514\" data-end=\"4549\"\u003eCreations and Artistic Identity\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"4551\" data-end=\"4823\"\u003eOne of her most celebrated creations, \u003cem data-start=\"4589\" data-end=\"4612\"\u003eTerror \u0026amp; Magnificence\u003c\/em\u003e for Beaufort London, perfectly illustrates her narrative style. Inspired by architect Nicholas Hawksmoor, the fragrance evokes a powerful atmosphere through notes of incense, candle wax, papyrus, and wet stone.\u003c\/p\u003e\n\u003cp data-start=\"4825\" data-end=\"5080\"\u003eThe composition opens with smoky birch tar and black pepper, evolves into a heart of incense and papyrus, and settles into a deep base of vetiver, myrrh, and warm resins. It demonstrates her ability to transform abstract ideas into wearable olfactory art.\u003c\/p\u003e\n\u003cp data-start=\"5082\" data-end=\"5363\"\u003eHer portfolio spans both niche and commercial projects, including work for Zoologist, Ghost, and automotive brands like Ford. Her innovative scent \u003cem data-start=\"5229\" data-end=\"5239\"\u003eMach-Eau\u003c\/em\u003e explores unexpected olfactory interpretations inspired by electric vehicles, challenging traditional fragrance conventions.\u003c\/p\u003e\n\u003cp data-start=\"5365\" data-end=\"5620\"\u003eBeyond her creations, Pia Long is a strong advocate for transparency and education in perfumery. She is a member of the British Society of Perfumers and serves on the IFRA UK Executive Board, promoting greater accessibility and understanding of the craft.\u003c\/p\u003e\n\u003cp data-start=\"5622\" data-end=\"5786\"\u003eThrough her work with Olfiction and her brand Boujee Bougies, she continues to shape the future of modern perfumery while mentoring the next generation of creators.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/0542\/3448\/collections\/OIP_11.webp?v=1774965822","url":"https:\/\/www.beautyarc.de\/collections\/pia-long.oembed","provider":"Beauty Arc","version":"1.0","type":"link"}