{"title":"Mona Maine de Biran","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:aadeba31-eb7a-4734-bdc5-13f37b3817b3-84\" data-testid=\"conversation-turn-170\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"d88140a8-fdf2-4cbf-ac42-ce7fa3138ac1\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:aadeba31-eb7a-4734-bdc5-13f37b3817b3-84\" data-testid=\"conversation-turn-170\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"d88140a8-fdf2-4cbf-ac42-ce7fa3138ac1\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-start=\"53\" data-end=\"503\"\u003e\n\u003cstrong data-start=\"53\" data-end=\"94\"\u003eAn Unconventional Path into Perfumery\u003c\/strong\u003e\u003cbr data-start=\"94\" data-end=\"97\"\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"53\" data-end=\"503\"\u003eMona Maine de Biran brings a uniquely diverse background to the world of fragrance. Born in 1969 with Spanish and Italian roots, she first built a career as an international model and gained wider recognition after winning \u003cem data-start=\"320\" data-end=\"333\"\u003eStar Search\u003c\/em\u003e in 1995. Her professional journey then spanned multiple industries, including entertainment, real estate, publishing, and tech sales at companies such as Oracle and ADP.\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"944\"\u003eHer true calling, however, emerged through her passion for storytelling and scent. In 2018, she co-founded KIERIN NYC with her husband Didier Maine de Biran. As an outsider to the traditional perfume industry, she views her unconventional path as a strength. Fluent in several languages and influenced by philosophy—particularly through her ancestor François Maine de Biran—she brings a thoughtful, global perspective to her creative work.\u003c\/p\u003e\n\u003cp data-start=\"946\" data-end=\"1195\"\u003eWorking closely with perfumer Mathieu Nardin, she helps shape fragrances that go beyond composition to tell authentic stories. She describes her role as one of co-creation and refinement, ensuring each scent aligns with the brand’s narrative vision.\u003c\/p\u003e\n\u003ch2 data-start=\"1197\" data-end=\"1528\"\u003e\n\u003cstrong data-start=\"1197\" data-end=\"1231\"\u003ePhilosophy and Creative Vision\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"1197\" data-end=\"1528\"\u003eAt the core of her work is a commitment to inclusivity and conscious creation. KIERIN NYC produces gender-neutral, vegan, and cruelty-free fragrances designed to inspire rather than define. For Maine de Biran, scent is a form of self-expression that adapts to mood, identity, and individuality.\u003c\/p\u003e\n\u003cp data-start=\"1530\" data-end=\"1780\"\u003eHer creative process often begins with real-life experiences in New York City. She translates these moments into fragrances using moodboards and multisensory storytelling, focusing on authenticity rather than idealized or celebrity-driven narratives.\u003c\/p\u003e\n\u003ch2 data-start=\"1782\" data-end=\"2156\"\u003e\n\u003cstrong data-start=\"1782\" data-end=\"1815\"\u003eCreations and Industry Impact\u003c\/strong\u003e\u003cbr data-start=\"1815\" data-end=\"1818\"\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"1782\" data-end=\"2156\"\u003eOne of her standout creations, \u003cem data-start=\"1849\" data-end=\"1862\"\u003eSantal Park\u003c\/em\u003e, captures the feeling of a hidden rooftop garden in the middle of a bustling city. Creamy sandalwood and earthy oakmoss form the base, complemented by soft floral notes of gardenia and the warm spice of saffron. The result is a versatile fragrance that balances urban energy with natural calm.\u003c\/p\u003e\n\u003cp data-start=\"2158\" data-end=\"2462\"\u003eBeyond individual fragrances, Maine de Biran is helping to reshape the industry. She champions clean formulations, inclusive branding, and direct-to-consumer innovation. The brand’s visual identity—drawing from pop art and graffiti—reflects her appreciation for urban culture and contemporary creativity.\u003c\/p\u003e\n\u003cp data-start=\"2464\" data-end=\"2750\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBy offering high-quality niche fragrances at accessible prices, she contributes to the democratization of luxury perfumery. Her vision positions scent as a universal connector—capable of evoking emotion, inspiring individuality, and bringing people together in a modern, meaningful way.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp data-start=\"53\" data-end=\"503\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/0542\/3448\/collections\/bw_final_2.png?v=1774955617","url":"https:\/\/www.beautyarc.de\/collections\/mona-maine-de-biran.oembed","provider":"Beauty Arc","version":"1.0","type":"link"}