Genovese’s artistic philosophy is rooted in balance—much like a master chef harmonizing flavors. His work with the London-based luxury brand Electimuss reflects this approach, drawing inspiration from the myths and history of ancient Rome while maintaining a distinctly modern sensibility.
Black Caviar exemplifies his innovative spirit. This aromatic marine composition features an unconventional caviar note paired with woods and herbs, creating a uniquely salty and sophisticated olfactory experience. Lavender, sage, and oakmoss blend seamlessly with the distinctive depth of caviar, showcasing his ability to transform bold ideas into wearable art.
With Moroccan Medjool, Genovese explores a rich fruity amber composition centered around the sweetness of dates, complemented by warm amber and cashmere wood. The fragrance evokes the heat and sensuality of desert landscapes while remaining refined and elegant.
Trajan highlights his mastery of citrus compositions. Opening with vibrant blood orange and bergamot, the fragrance evolves into a complex structure that captures the spirit of ancient trade routes and Mediterranean vitality.
Genovese’s style is defined by opulence and intensity, often exploring themes of power, creativity, and sensuality. His fragrances are known for their strong projection and longevity, reflecting his belief that niche perfumery should deliver both artistic expression and exceptional performance. Each creation tells a story while maintaining the refined balance that has become his signature.
